La Rodia
Redesign of the La Rodia concert hall website
Role
UX/UI Designer
Context
Master's degree project
Year
2021
Tools
Figma, Photoshop, Flowmapp
The objective of this project is the redesign of the La Rodia website. By applying a user-centered approach, I made a prototype inspired by the spirit of this modern and vibrant concert hall.
Based on the current site, I chose 4 pages to redo the design. Similarly, the research process was done to better understand the behavior of users who frequent this site, so I wanted to make a model that reflects the identity of La Rodia.
Persona
The creation of a persona made it possible to better understand the behavior of a user who wants to take advantage of the new website:
The persona has a scenario identifying a realistic goal the user could have with the website
the information for this persona relates to their goals and frustrations with the product as well as their interaction with it, which affected my decisions about the desired design.
Sitemap and user flow
In order to understand how the existing site works, the sitemap and user flow show the common journey of a user who visits this site
Sitemap
User flow
Moodboard
The created moodboard reflects the spirit of what users expect from the design. The phases of research done before allow to define a visual identity
Design system
The prototypes
